A tale of two signals: Partner CSR versus CSI and alliance formation

• Main Authors: YU, Qiwen, CUYPERS, Ilya R. P., WANG, Heli
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2024
• Subjects: corporate social responsibility; corporate social irresponsibility; alliance formation; Business Law, Public Responsibility, and Ethics; Organizational Behavior and Theory; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7499; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8498/viewcontent/AMJ_2022_0862_av.pdf
• Institution: Singapore Management University

This study outlines two signaling mechanisms—trust and spillover—through which a potential partner’s corporate social responsibility (CSR) and corporate social irresponsibility (CSI) affect alliance formation. Extending a key insight in signaling theory that positive and negative signals are concept...