Installed base management versus selling in monopolistic and competitive environments
This paper compares the policy of selling a product to that of installed base management, in which the manufacturer leases the product to consumers, and bundles repair and maintenance services along with the product. We compare the two policies in a monopolistic setting when a firm uses either one o...
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Main Authors: | BHATTACHARYA, Shantanu, ROBOTIS, Andreas, VAN, Wassenhove Luk N. V. |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2019
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6535 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7534/viewcontent/Installed_base_mgt_av.pdf |
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Institution: | Singapore Management University |
Language: | English |
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