Build and Manage Multinationals for Sustained Growth Across Asia

• Main Author: PERCHTHOLD, Gordon
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: International Business; International Management; Multinational Management; Trade Strategy; Internationalisation Strategy; Cross-Cultural Management; Comparative Management; Asia History; Asian Studies; Business
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6638
• Institution: Singapore Management University

Problem: How to Acquire Critical Knowledge to Build A Successful Business Across Asia? This book is a curated collection of insights focused on how to Build and Manage Multinationals for Sustained Growth Across Asia. It guides the reader in accumulating valuable knowledge by the spoonful thereby building relevant expertise to avoid the pitfalls and accelerate results. Informed by decades of industry experience—supported by academic research. Not overwhelming. No unnecessary detail. Just what you need to know to succeed.Solution: Administer Spoonfuls of Knowledge!A LinkedIn post consists of up to 1,300 characters and a single image. It’s the perfect tool to rapidly convey a key message – the proverbial elevator pitch. This book delivers 144 insightful posts covering the important differences across the 48 countries and three territories of Asia; the strategic process for internationalisation within Asia; and the needed internal alignment of a multinational to sustain growth across Asia. Each post ending with a question for the executive or aspiring executive to reflect upon – which is the most effective way to learn.TABLE OF CONTENTSPART I: BUSINESS CONTEXT OF ASIA 1 Principles, Opportunities, & Imperatives of International Business 2 Explore Asia’s Vast Diversity 3 Appreciate the DISTANCE Across Cognitions and Cultures 4 Appreciate the DISTANCE Across Market Economies PART II: FORMULATING AN INTERNATIONALISATION STRATEGY 5 Confirm Foundation for Strategy 6 Conduct Internal Analysis 7 Conduct External Analysis 8 Apply Strategy Tools for The Single-Country Context 9 Apply Strategy Tools for The Multi-Country Context PART III: DYNAMICS WITHIN A MULTINATIONAL ORGANISATION 10 Role & Management of Effective Corporate Headquarters11 Role & Inter-relationships of Regional Management Centres 12 Role & Positioning of Host Country Subsidiaries 13 Role & Effective Use of Expatriates 14 Design the Appropriate Internationalised Administrative Structure APPENDIXBibliography PhD Chair/CEO Interview Findings Acknowledgements