Augmented reality in retail and its impact on sales

Augmented reality in retail and its impact on sales

The rise of Augmented Reality (AR) technology presents marketers with promising opportunities to engage customers and transform their brand experience. While firms are keen to invest in AR, research documenting its tangible impact in real-world contexts is sparse. In this article, the authors outlin...

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Bibliographic Details
Main Authors: TAN, Yong Chin, CHANDUKALA, Sandeep R., REDDY, Srinivas K.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
augmented reality
online retail
mobile app
virtual product experience
product uncertainty
Marketing
Sales and Merchandising
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6696
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7695/viewcontent/AR_Retails_Sales_2021_av.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/6696
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7695/viewcontent/AR_Retails_Sales_2021_av.pdf

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