Augmented reality in retail and its impact on sales
The rise of Augmented Reality (AR) technology presents marketers with promising opportunities to engage customers and transform their brand experience. While firms are keen to invest in AR, research documenting its tangible impact in real-world contexts is sparse. In this article, the authors outlin...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6696 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7695/viewcontent/AR_Retails_Sales_2021_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |