New product development flexibility in a competitive environment

New product development flexibility in a competitive environment

Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment according to two dimensions, namel...

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Bibliographic Details
Main Authors: KETTUNEN, Janne, GRUKSHA-COCKAYNE, Yael, DEGRAEVE, Zeger, DE REYCK, Bert
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Project management
OR in research and development
Product development
Dynamic programming
Business Administration, Management, and Operations
Programming Languages and Compilers
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6760
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7744/viewcontent/1_s2.0_S0377221715001137_main.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/6760
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7744/viewcontent/1_s2.0_S0377221715001137_main.pdf

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