New product development flexibility in a competitive environment
Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment according to two dimensions, namel...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6760 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7744/viewcontent/1_s2.0_S0377221715001137_main.pdf |
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| Institution: | Singapore Management University |
| Language: | English |