New product development flexibility in a competitive environment

New product development flexibility in a competitive environment

Managerial flexibility can have a significant impact on the value of new product development projects. We investigate how the market environment in which a firm operates influences the value and use of development flexibility. We characterize the market environment according to two dimensions, namel...

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書目詳細資料
Main Authors:	KETTUNEN, Janne, GRUKSHA-COCKAYNE, Yael, DEGRAEVE, Zeger, DE REYCK, Bert
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2015
主題:	Project management OR in research and development Product development Dynamic programming Business Administration, Management, and Operations Programming Languages and Compilers
在線閱讀:	https://ink.library.smu.edu.sg/lkcsb_research/6760 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7744/viewcontent/1_s2.0_S0377221715001137_main.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Singapore Management University
語言:	English

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