Vungle Inc. improves monetization using big-data analytics

The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry, once a customer enters the netwo...

Full description

Saved in:
Bibliographic Details
Main Authors: DE REYCK, Bert, FRAGKOS, Ioannis, GRUKSHA-COCKAYNE, Yael, LICHTENDAHL, Casey, GUERIN, Hammond, KRITZER, Andre
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6765
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7739/viewcontent/Vungle.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English