Vungle Inc. improves monetization using big-data analytics
The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry, once a customer enters the netwo...
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Main Authors: | DE REYCK, Bert, FRAGKOS, Ioannis, GRUKSHA-COCKAYNE, Yael, LICHTENDAHL, Casey, GUERIN, Hammond, KRITZER, Andre |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2017
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6765 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7739/viewcontent/Vungle.pdf |
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Institution: | Singapore Management University |
Language: | English |
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