Vungle Inc. improves monetization using big-data analytics

The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry, once a customer enters the netwo...

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Bibliographic Details
Main Authors: DE REYCK, Bert, FRAGKOS, Ioannis, GRUKSHA-COCKAYNE, Yael, LICHTENDAHL, Casey, GUERIN, Hammond, KRITZER, Andre
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6765
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7739/viewcontent/Vungle.pdf
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Institution: Singapore Management University
Language: English

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