Reputation matters: Building internal trust and resilience with effective communication

• Main Author: YEO, Su Lin
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Reputation; human capital; trust; accountability; Business and Corporate Communications; Business Law, Public Responsibility, and Ethics
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6789; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7788/viewcontent/YeoSuLin_HCL_1.pdf
• Institution: Singapore Management University

Reputation is a crucial driver of business performance. In today’s crisis-ridden business environment, this corporate quality has never been more prized in organizations. Research has time and again demonstratedthat a favorable reputation offers long-term value for organizations. Reputation impacts...