What 100,000 tweets about the Volkswagen scandal tell us about angry customers

What 100,000 tweets about the Volkswagen scandal tell us about angry customers

In September 2015 the Environmental Protection Agency found that many Volkswagen cars sold in the United States were equipped with software that could falsely improve the performance of diesel engines on emissions tests. This cheating was subsequently acknowledged by the car maker.Among the many iss...

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Bibliographic Details
Main Authors: SWAMINATHAN, Vanitha, MAH, Suyun
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Twitter
crisis
Volkswagen
emissions test
cheating
Business and Corporate Communications
Marketing
Social Media
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6892
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7891/viewcontent/Volkswagen_Scadal_HBR_av.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/6892
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7891/viewcontent/Volkswagen_Scadal_HBR_av.pdf

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