Leveraging reward-based crowdfunding during Covid-19

Over the last year, Singapore firms have faced unforeseen market disruptions created by the Covid-19 pandemic. Worldwide country lockdowns, supply chain disruptions, and restrictions on business operations due to public health and safety measures posed non-trivial challenges. Many companies scampere...

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Bibliographic Details
Main Authors: CHANG, Hannah H., GUILLERMO, Erin Jasmine, CHAI, Colin
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6903
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7902/viewcontent/20211209_BT_Opinion_21_31x18_D.pdf
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Institution: Singapore Management University
Language: English
Description
Summary:Over the last year, Singapore firms have faced unforeseen market disruptions created by the Covid-19 pandemic. Worldwide country lockdowns, supply chain disruptions, and restrictions on business operations due to public health and safety measures posed non-trivial challenges. Many companies scampered to find alternative sources of revenue and ramp up their efforts at digitalisation - or risk the possibility of business closure.