Leveraging reward-based crowdfunding during Covid-19

• Main Authors: CHANG, Hannah H., GUILLERMO, Erin Jasmine, CHAI, Colin
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2021
• Subjects: Business enterprises; technological changes; Singapore; Covid-19; pandemic; Asian Studies; Entrepreneurial and Small Business Operations; Marketing; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6903; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7902/viewcontent/20211209_BT_Opinion_21_31x18_D.pdf
• Institution: Singapore Management University

Over the last year, Singapore firms have faced unforeseen market disruptions created by the Covid-19 pandemic. Worldwide country lockdowns, supply chain disruptions, and restrictions on business operations due to public health and safety measures posed non-trivial challenges. Many companies scampere...