Shareholder wealth implications of software firms' transition to cloud computing: A marketing perspective

Shareholder wealth implications of software firms' transition to cloud computing: A marketing perspective

Moving into cloud computing represents a major marketing shift because it replaces on-premises offerings requiring large, up-front payments with hosted computing resources made available on-demand on a pay-per-use pricing scheme. However, little is known about the effect of this shift on cloud vendo...

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Bibliographic Details
Main Authors: NEZAMI, Mehdi, TULI, Kapil R., DUTTA, Shantanu
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Cloud ratio
Excess stock returns
Idiosyncratic risk
Market maturity
Advertising intensity
E-Commerce
Marketing
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6956
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7955/viewcontent/ShareholderWealthImplications_pvoa.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/6956
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7955/viewcontent/ShareholderWealthImplications_pvoa.pdf

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