Shareholder wealth implications of software firms' transition to cloud computing: A marketing perspective
Moving into cloud computing represents a major marketing shift because it replaces on-premises offerings requiring large, up-front payments with hosted computing resources made available on-demand on a pay-per-use pricing scheme. However, little is known about the effect of this shift on cloud vendo...
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| Main Authors: | , , |
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| 格式: | text |
| 語言: | English |
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Institutional Knowledge at Singapore Management University
2022
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| 在線閱讀: | https://ink.library.smu.edu.sg/lkcsb_research/6956 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7955/viewcontent/ShareholderWealthImplications_pvoa.pdf |
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| 機構: | Singapore Management University |
| 語言: | English |