A cross-country investigation of social image motivation and acceptance of lab-grown meat in Singapore and the United States

• Main Authors: CHONG, Mark, LEUNG, Angela K. Y., LUA, Verity
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: Alternative proteins; Eating motivations; Lab-grown meat; Social image; Social media influencers (SMIs); Asian Studies; Food Science; Health Communication; International and Intercultural Communication; Social Media
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6971; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7970/viewcontent/Chong_Leung_Lua_2022__av.pdf
• Institution: Singapore Management University

This research has three goals. First, it sets out to compare consumer acceptance of lab-grown meat in the U.S. and in Singapore. Second, it seeks to explain the difference in Americans' and Singaporeans' acceptance of lab-grown meat by examining their eating motivations. Specifically, we f...