Describing rosé: An embedding-based method for measuring preferences
In this paper, we present a novel preference-measurement method for experiential products and develop a novel embedding-based utility model to value product attributes and attribute-levels from participant choices between products described in (unstructured) prose.
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6981 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7980/viewcontent/2022_AMA_Winter_Conference_Proceedings_2.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | In this paper, we present a novel preference-measurement method for experiential products and develop a novel embedding-based utility model to value product attributes and attribute-levels from participant choices between products described in (unstructured) prose. |
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