Collaboration scope and product innovation in B2B Markets: Are there too many cooks or is it the customer who spoils the broth?

• Main Authors: MOOI, Erik, OSINGA, Ernst C., SANTOS, Carlos D.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: Customer collaboration; Collaboration scope; Product innovation; R&D; Marketing; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6983; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7982/viewcontent/Collaboration_B2B_av.pdf
• Institution: Singapore Management University

Purpose: Product innovations are often the result of combinations of internal and external knowledge. A significant amount of Open Innovation literature has argued that working with external partners can be beneficial, in particular when this is complemented by internal R&D yet a wholesale shift...