Collaboration scope and product innovation in B2B Markets: Are there too many cooks or is it the customer who spoils the broth?
Purpose: Product innovations are often the result of combinations of internal and external knowledge. A significant amount of Open Innovation literature has argued that working with external partners can be beneficial, in particular when this is complemented by internal R&D yet a wholesale shift...
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Main Authors: | MOOI, Erik, OSINGA, Ernst C., SANTOS, Carlos D. |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2022
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6983 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7982/viewcontent/Collaboration_B2B_av.pdf |
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Institution: | Singapore Management University |
Language: | English |
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