Boosting persuasion: The attention benefits of multiple narrating voices

Boosting persuasion: The attention benefits of multiple narrating voices

The "Voice Numerosity Effect”: When hearing different voices narrating a marketing video facilitates persuasion. In a forthcoming paper in the Journal of Marketing Research, we investigate the role of voice (narrator) numerosity in marketing videos (Chang, Mukherjee, and Chattopadhyay 2022). Fo...

Full description

Saved in:
Bibliographic Details
Main Authors: CHANG, Hannah H., MUKHERJEE, Anirban, CHATTOPADHYAY, Amitava
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
Products
marketing
persuasion
marketing video
voice numerosity
Broadcast and Video Studies
Business and Corporate Communications
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7172
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8171/viewcontent/2023_02_boosting_persuasion_the_attention_benefits_of_multiple_narrating_voices_pvoa.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7172
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8171/viewcontent/2023_02_boosting_persuasion_the_attention_benefits_of_multiple_narrating_voices_pvoa.pdf

Similar Items