The persuasive design of AI-synthesized voices

The persuasive design of AI-synthesized voices

We investigate the impact of AI-based, machine-synthesized narrating voices on consumer cognitions and behavior in media-rich environment. Across four studies (plus pretests), we show that the design of AI voices systematically and predictably affects consumer cognition and behavior. Specifically, t...

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Bibliographic Details
Main Authors: CHANG, Hannah H., MUKHERJEE, Anirban.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
voice
voice assistants
video
persuasion
Artificial Intelligence and Robotics
Marketing
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7410
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8409/viewcontent/A2023_113984.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7410
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8409/viewcontent/A2023_113984.pdf

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