The persuasive design of AI-synthesized voices

• Main Authors: CHANG, Hannah H., MUKHERJEE, Anirban.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: voice; voice assistants; video; persuasion; Artificial Intelligence and Robotics; Marketing; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7410; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8409/viewcontent/A2023_113984.pdf
• Institution: Singapore Management University

We investigate the impact of AI-based, machine-synthesized narrating voices on consumer cognitions and behavior in media-rich environment. Across four studies (plus pretests), we show that the design of AI voices systematically and predictably affects consumer cognition and behavior. Specifically, t...