The persuasive design of AI-synthesized voices
We investigate the impact of AI-based, machine-synthesized narrating voices on consumer cognitions and behavior in media-rich environment. Across four studies (plus pretests), we show that the design of AI voices systematically and predictably affects consumer cognition and behavior. Specifically, t...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2023
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7410 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8409/viewcontent/A2023_113984.pdf |
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| Institution: | Singapore Management University |
| Language: | English |