Beyond anthropomorphism: Unraveling the true priorities of chatbot usage in SMEs
This study examined business communication practices with chatbots among various Small and Medium Enterprise (SME) stakeholders in Singapore, including business owners/employees, customers, and developers. Through qualitative interviews and chatbot transcript analysis, we investigated two research q...
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Main Authors: | , , , , , |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2023
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7255 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8254/viewcontent/3571884.3604315_pv.pdf |
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Institution: | Singapore Management University |
Language: | English |