Beyond anthropomorphism: Unraveling the true priorities of chatbot usage in SMEs

Beyond anthropomorphism: Unraveling the true priorities of chatbot usage in SMEs

This study examined business communication practices with chatbots among various Small and Medium Enterprise (SME) stakeholders in Singapore, including business owners/employees, customers, and developers. Through qualitative interviews and chatbot transcript analysis, we investigated two research q...

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Bibliographic Details
Main Authors: MAKANY, Tamas, ROH, Sungjong, HARA, Kotaro, HUA, Jie Min, GOH, Felicia Si Ying, TEH, Wilson Yang Jie
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
business communication; chatbots; interview; qualitative; Small and Medium Enterprise; SME; transcript logs
Business and Corporate Communications
Organizational Behavior and Theory
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7347
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8346/viewcontent/Beyond_anthropomorphism_Unraveling_the_true_priorities_of_chatbot_usage_in_SMEs.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7347
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8346/viewcontent/Beyond_anthropomorphism_Unraveling_the_true_priorities_of_chatbot_usage_in_SMEs.pdf

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