Beyond anthropomorphism: Unraveling the true priorities of chatbot usage in SMEs
This study examined business communication practices with chatbots among various Small and Medium Enterprise (SME) stakeholders in Singapore, including business owners/employees, customers, and developers. Through qualitative interviews and chatbot transcript analysis, we investigated two research q...
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| Main Authors: | , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2023
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7347 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8346/viewcontent/Beyond_anthropomorphism_Unraveling_the_true_priorities_of_chatbot_usage_in_SMEs.pdf |
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| Institution: | Singapore Management University |
| Language: | English |