Seeking stability: Consumer motivations for communal nostalgia

Seeking stability: Consumer motivations for communal nostalgia

Existing research has examined why consumers are drawn to things from their past (personal nostalgia). However, little empirical work has examined why consumers prefer products that were never a part of their personal history (communal nostalgia). For example, a consumer may purchase vinyl records e...

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Bibliographic Details
Main Authors: HAN, Minju, NEWMAN, George E.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Communal nostalgia
Compensatory consumption
Nostalgia
System Justification Theory
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7295
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8294/viewcontent/Minju_Han_JCP_CommunalNostalgia_av.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7295
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8294/viewcontent/Minju_Han_JCP_CommunalNostalgia_av.pdf

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