Consumers’ reaction to corporate ESG performance: Evidence from store visits

• Main Authors: LI, Frank Weikai, MICHAELY, Roni
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: ESG; Corporate Sustainability; Consumer Demand; Cash Flows; Big Data; Environmental Sciences; Finance and Financial Management; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7359; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8358/viewcontent/SSRN_id4584361.pdf
• Institution: Singapore Management University

Using micro-level data on consumer shopping behavior, this paper investigates end-consumers’ attitudes toward firms’ ESG behavior, and as importantly, the ability of consumers to affect firms’ policy concerning sustainability issues. We find that consumers care about firms’ approach toward ESG, and...