Scaling big in India: Leveraging behavioral science to help feed millions

Scaling big in India: Leveraging behavioral science to help feed millions

A look at how a community kitchen initiative in India used insights from behavioral science to rapidly scale its services, delivering 4.5 million meals to homeless migrant workers even as the country instituted the world’s largest lockdown to combat COVID-19.

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Bibliographic Details
Main Authors: JOHAR, Gita V., MADAN, Shilpa, GANESH, K.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Covid-19
prosocial
FeedMyCity
meals
Organizational Behavior and Theory
Social and Behavioral Sciences
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7379
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8378/viewcontent/Scaling_Big_in_India__Leveraging_Behavioral_Science_to_Help_Feed_Millions.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7379
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8378/viewcontent/Scaling_Big_in_India__Leveraging_Behavioral_Science_to_Help_Feed_Millions.pdf

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