Scaling big in India: Leveraging behavioral science to help feed millions
A look at how a community kitchen initiative in India used insights from behavioral science to rapidly scale its services, delivering 4.5 million meals to homeless migrant workers even as the country instituted the world’s largest lockdown to combat COVID-19.
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Main Authors: | JOHAR, Gita V., MADAN, Shilpa, GANESH, K. |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2020
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7379 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8378/viewcontent/Scaling_Big_in_India__Leveraging_Behavioral_Science_to_Help_Feed_Millions.pdf |
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Institution: | Singapore Management University |
Language: | English |
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