Stuck at home: Does the virtual office stifle creativity?

Remote work boosts flexibility but may stifle creativity. In her office one day last summer, Charlotte Christ, a 27-year-old marketing executive with the German office of one of the world’s leading automotive suppliers, did something she doesn’t think she could really do at home even though she ofte...

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محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: HENG, Andrew, CHUA, Roy Y. J.
التنسيق: text
اللغة:English
منشور في: Institutional Knowledge at Singapore Management University 2024
الموضوعات:
الوصول للمادة أونلاين:https://ink.library.smu.edu.sg/lkcsb_research/7400
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8399/viewcontent/2024_01_stuck_at_home_does_the_virtual_office_stifle_creativity.pdf
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المؤسسة: Singapore Management University
اللغة: English
الوصف
الملخص:Remote work boosts flexibility but may stifle creativity. In her office one day last summer, Charlotte Christ, a 27-year-old marketing executive with the German office of one of the world’s leading automotive suppliers, did something she doesn’t think she could really do at home even though she often works there. At the office, she fell into a random conversation with a colleague, and together they came up with new ideas for her marketing campaign on how to offer incentives to the company’s target audiences, truck drivers.