The persuasive effect of AI-synthesized voices

• المؤلفون الرئيسيون: CHANG, Hannah H., MUKHERJEE, Anirban
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2023
• الموضوعات: Artificial Intelligence and Robotics; Business and Corporate Communications; Marketing
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/7417; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8416/viewcontent/ANZMAC2023_av.pdf

Artificial intelligence (AI) technology seeks to emulate humans. One aspect is AI-synthesized voices, used in voice assistants (such as Amazon Alexa, Apple Siri, and Google Assistant) to assistive technologies (such as voiceover narration in product videos). For example, there are currently more tha...