Consumer cognitions for AI-synthesized voices

• Main Authors: CHANG, Hannah H., MUKHERJEE, Anirban.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: artificial intelligence; machine-synthesized voices; consumers; cognitions; information processing; Artificial Intelligence and Robotics; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7427
• Institution: Singapore Management University

Artificial intelligence technology seeks to emulate humans. One aspect is AI-synthesized voices. With the proliferation of text-to-speech AI technology, it is increasingly common to find AIbased, machine-synthesized voice narration in a variety of consumer contexts. These contexts range from artific...