Anatomical depiction: How showing a product's inner structure shapes product valuations

Anatomical depiction: How showing a product's inner structure shapes product valuations

Anatomical depiction is a technique where the product is decomposed into components that are spatially arranged in a layer-by-layer manner to visually explicate its inner structure. The authors demonstrate that anatomical depiction, compared to non-anatomical depiction, enhances product valuation. T...

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Bibliographic Details
Main Authors: KANG, Seo Yoon, KIM, Junghan, LAKSHMANAN, Arun
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2024
Subjects:
product depiction
gestalt
perceptual grouping
mental imagery
consumer confidence
performance risk
uncertainty
exploded view
Graphic Communications
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7493
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8492/viewcontent/Kang_et_al_2024_express_anatomical_depiction_how_showing_a_product_s_inner_structure_shapes_product_valuations.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7493
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8492/viewcontent/Kang_et_al_2024_express_anatomical_depiction_how_showing_a_product_s_inner_structure_shapes_product_valuations.pdf

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