Anatomical depiction: How showing a product's inner structure shapes product valuations
Anatomical depiction is a technique where the product is decomposed into components that are spatially arranged in a layer-by-layer manner to visually explicate its inner structure. The authors demonstrate that anatomical depiction, compared to non-anatomical depiction, enhances product valuation. T...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2024
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7493 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8492/viewcontent/Kang_et_al_2024_express_anatomical_depiction_how_showing_a_product_s_inner_structure_shapes_product_valuations.pdf |
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| Institution: | Singapore Management University |
| Language: | English |