A consumer perspective on managing the consequences of chain liability

• Main Authors: HARTMANN, Julia, FORKMANN, Sebastian, BENOIT, Sabine, HENNEBERG, Stephan C.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: chain liability; chain liability incident; experiments; psychological contract breach and repair; sustainable supply chain management; Marketing; Operations and Supply Chain Management
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7533; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8532/viewcontent/ConsumerPerspective_ChainLiability_pvoa_cc_by.pdf
• Institution: Singapore Management University

Consumers tend to hold a focal firm responsible for its suppliers' unsustainable practices (chain liability), suggesting that firms need effective responses that can mitigate negative consumer reactions. In applying psychological contract theory to investigate recovery efforts related to such c...