A consumer perspective on managing the consequences of chain liability
Consumers tend to hold a focal firm responsible for its suppliers' unsustainable practices (chain liability), suggesting that firms need effective responses that can mitigate negative consumer reactions. In applying psychological contract theory to investigate recovery efforts related to such c...
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Main Authors: | HARTMANN, Julia, FORKMANN, Sebastian, BENOIT, Sabine, HENNEBERG, Stephan C. |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2022
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7533 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8532/viewcontent/ConsumerPerspective_ChainLiability_pvoa_cc_by.pdf |
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Institution: | Singapore Management University |
Language: | English |
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