Leveraging in-store technology and AI: Increasing customer and employee efficiency and enhancing their experiences

• Main Authors: GREWAL, Dhruv, BENOIT, Sabine, NOBLE, Stephanie, GUHA, Abhijit, AHLBOM, Carl-Philip, NORDFALT, Jens
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: In-store technology; AI; Retail employees; In-store; Retail strategy; Efficiency; Enhancements; Marketing; Sales and Merchandising; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7570; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8569/viewcontent/1_s2.0_S0022435923000507_pvoa_nc_nd.pdf
• Institution: Singapore Management University

Due to digital innovations, retailing is undergoing radical changes. Scholars have proposed frameworks to address outcomes of implementing technology e.g., an increased customer experience, efficiency gains, consumer or employee acceptance. Existing frameworks concentrate primarily on the consumer p...