Restrict, clean and protect: Signaling consumer safety during the pandemic and beyond

Purpose: Since the outbreak of the COVID-19 pandemic, customers fear for their health when interacting with service providers. To mitigate this fear service providers are using safety signals directed to consumers and other stakeholders who make organizational assessments. The purpose of this articl...

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Bibliographic Details
Main Authors: BOVE, Liliana L., BENOIT, Sabine
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7585
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8584/viewcontent/RestrictCleanProtect_2020JoSM_av_cc_by_nc.pdf
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Institution: Singapore Management University
Language: English