Restrict, clean and protect: Signaling consumer safety during the pandemic and beyond
Purpose: Since the outbreak of the COVID-19 pandemic, customers fear for their health when interacting with service providers. To mitigate this fear service providers are using safety signals directed to consumers and other stakeholders who make organizational assessments. The purpose of this articl...
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Main Authors: | , |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2020
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7585 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8584/viewcontent/RestrictCleanProtect_2020JoSM_av_cc_by_nc.pdf |
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Institution: | Singapore Management University |
Language: | English |