Crisis communication cases from Asia

• Main Authors: YEO, Su Lin, SRIRAMESH, Krishnamurthy
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2024
• 主題: Asian Studies; Business and Corporate Communications
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/7622
• 機構: Singapore Management University

This book analyzes crisis communication in Asia, focusing on how culture plays a central role in the way a crisis develops and is resolved. Using the case study method, this book offers the reader glimpses of the variety of cultures in the continent, displaying the complexity of the cross-cultural p...