Trust building across and within cultures : A study of Guinea, West Africa, and China
Adopting a cross-cultural perspective, this study provides insights into how Chinese multinational corporations (MNCs) with a focus on Confucian values, builds trust and contributes to the globalization process in African settings, specifically Guinea. Using a mixed-methods methodology, we explore t...
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Main Authors: | , , |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2024
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7638 |
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Institution: | Singapore Management University |
Language: | English |
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