Smart heuristics in business relationships: Toward a typology

Smart heuristics in business relationships: Toward a typology

Purpose – The purpose of this paper is to develop a typology of heuristics in business relationships. We distinguish between four categories: (1) general heuristics used in the context of a business relationship but that may also (and are often) used in other contexts; (2) relational context heurist...

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Bibliographic Details
Main Authors: REB, Jochen, JHA, Nilotpal
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2024
Subjects:
Heuristics
Business relationships
Ecological rationality
Human Resources Management
Organizational Behavior and Theory
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7669
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8668/viewcontent/ER_SH_in_BR_av.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/7669
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8668/viewcontent/ER_SH_in_BR_av.pdf

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