Smart heuristics in business relationships: Toward a typology
Purpose – The purpose of this paper is to develop a typology of heuristics in business relationships. We distinguish between four categories: (1) general heuristics used in the context of a business relationship but that may also (and are often) used in other contexts; (2) relational context heurist...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2024
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7669 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8668/viewcontent/ER_SH_in_BR_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |