Can Demand Theory Account for Anomalies in Estimates?

• Main Authors: Bonfrer, Andre, Berndt, Ernst, Silk, Alvin
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2006
• 主題: Marketing
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research_smu/11; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1010&context=lkcsb_research_smu

We investigate the theoretical possibility and empirical regularity of two troublesome anomalies that frequently arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b)...