Sustainability Collaboration: Integrated multiple stakeholder contracts

Sustainability Collaboration: Integrated multiple stakeholder contracts

We develop the concept of Sustainability Collaboration in B2B marketing to be consistent with the Resource Based View (RBV) and the often cited UN Committee (convened in 1983) conceptualization of Sustainable Development. We propose that a contractual approach is central to Sustainability Collaborat...

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Bibliographic Details
Main Authors: SESHADRI, Sudhindra, Ehret, Michael
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
Sustainability
Collaboration
Contracts
Multiple Stakeholder
Business Administration, Management, and Operations
International Business
Online Access:https://ink.library.smu.edu.sg/lkcsb_research_smu/67
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1066&context=lkcsb_research_smu
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research_smu/67
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1066&context=lkcsb_research_smu

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