Sustainability in Clothing Supply Chains: Implications for Marketing

Sustainability in Clothing Supply Chains: Implications for Marketing

Recommendations for sustainability strategies for business have predominantly taken an individual firm level perspective. Yet, sustainability efforts are by essence collaborative and span firm level boundaries. Multiple stakeholders espousing often divergent goals need to work together over long per...

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Bibliographic Details
Main Author: SESHADRI, Sudhindra
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Sustainability
business syndicates
ethical sourcing
plural governance
multiple stakeholders
marketing
Business Administration, Management, and Operations
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3211
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4210/viewcontent/Macromarketing2012Proceedings.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/3211
https://ink.library.smu.edu.sg/context/lkcsb_research/article/4210/viewcontent/Macromarketing2012Proceedings.pdf

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