Sustainability in Clothing Supply Chains: Implications for Marketing

• Main Author: SESHADRI, Sudhindra
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Sustainability; business syndicates; ethical sourcing; plural governance; multiple stakeholders; marketing; Business Administration, Management, and Operations; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3211; https://ink.library.smu.edu.sg/context/lkcsb_research/article/4210/viewcontent/Macromarketing2012Proceedings.pdf
• Institution: Singapore Management University

Recommendations for sustainability strategies for business have predominantly taken an individual firm level perspective. Yet, sustainability efforts are by essence collaborative and span firm level boundaries. Multiple stakeholders espousing often divergent goals need to work together over long per...