Homie: Home Services Company

Homie: Home Services Company

Analysis of the market for home services, value proposition, differentiator, market attractiveness, and business model. Included marketing campaign and social media posts.

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Bibliographic Details
Main Author:	TEO, Kean Loong (Josh)
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2021
Subjects:	Home repair services innovation marketing Singapore Entrepreneurial and Small Business Operations Technology and Innovation
Online Access:	https://ink.library.smu.edu.sg/msci_capstone/3 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1002&context=msci_capstone
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Institution:	Singapore Management University
Language:	English

Description
Summary:	Analysis of the market for home services, value proposition, differentiator, market attractiveness, and business model. Included marketing campaign and social media posts.