Homie: Home Services Company

• Main Author: TEO, Kean Loong (Josh)
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2021
• Subjects: Home repair services; innovation; marketing; Singapore; Entrepreneurial and Small Business Operations; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/msci_capstone/3; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1002&context=msci_capstone
• Institution: Singapore Management University

Analysis of the market for home services, value proposition, differentiator, market attractiveness, and business model. Included marketing campaign and social media posts.