Resource-constrained? Just wing it.

• Main Author: Singapore Management University
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: innovation; companies; resource constraints; Business; Business Administration, Management, and Operations
• Online Access: https://ink.library.smu.edu.sg/pers/11; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1029&context=pers

Some four years ago, when the economic recession started in the West, Navi Radjou was convinced that the way ahead meant companies had to innovate and become faster, better and cheaper if they were to survive. Enter Jugaad. Jugaad is a Hindi word which means “an innovative fix; an improvised solutio...